How can charities grab the attention of journalists when so many organizations are clamoring for coverage? What kinds of pitches are most effective? What are some of the most common errors nonprofit groups make when they approach reporters and editors and how can they build a better and more productive relationship?

Read the transcript of our discussion that addressed how organizations can help generate headlines that spread the message about their work and get the attention of prospective donors, volunteers, and clients.

Click on the window below to view the replay of this archived discussion.