January 12, 2006
Getting the Word Out About Your Nonprofit Organization
The Mercifully Brief, Real World Guide to...Attracting the Attention Your Cause Deserves, by Joseph Barbato, provides charity employees with 29 simple tips for raising the profile of their organization. Mr. Barbato, an author who has worked for such nonprofit institutions as New York University, the Nature Conservancy, and the City University of New York, instructs readers in how to define their charity's niche, develop relations with reporters, find
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