May 1, 2011
Donors Say Many Nonprofits Aren’t Ready for Big Gifts Online
Allen Kramer
Chris and Jennifer Brown (with their kids) prefer to make even their six-figure gifts online.
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Allen Kramer
Chris and Jennifer Brown (with their kids) prefer to make even their six-figure gifts online.
After Jennifer and Chris Brown make their standard charitable donation on an unsuspecting organization’s Web site, they expect to get a phone call asking them if perhaps they meant the last two zeroes to be cents. No, they didn’t; they meant to give $100,000.
The Browns, a Houston couple, get a few of those calls each year. Mr. Brown, 40, an energy trader, is used to doing all of his business online. So is Jennifer Brown, 34, a former mechanical engineer who now is a
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