Global Companies Say Charity Key to Business, Survey Finds

By Harvy Lipman

Nine out of 10 multinational companies say they recognize that supporting charitable and other community programs represents a potential source of business for them, according to a new survey by the Conference Board.

Two-thirds of the 198 companies that participated in the survey said corporate-citizenship issues are of growing importance for business. But most said that they are unable to measure the extent to which