October 30, 2008
'Good': Promoting Corporate Responsibility
Leaders of nonprofit groups that run businesses to promote their causes offer their advice for success in Good magazine (November/December), which devotes a special section to "the power of business to do good."
Among them are Jessica Flannery, co-founder of Kiva, an organization that enables people to make small loans directly to struggling entrepreneurs in poor countries.
She tells the magazine that "we just started and did the best iteration we could and then we kept
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