February 26, 2009
Google Helps Charity Test Its Web Design
As the winner of a contest sponsored by Google, the Leukemia & Lymphoma Society received assistance from an outside consulting company to help it use Google's free Website Optimizer to test the effectiveness of a page on its site.
The page — the home page for the charity's Team in Training fund-raising program — featured a slide show of team participants running in marathons, climbing mountains, and competing in other sports events to raise money for the
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