November 19, 1998

'Governing': Competition for Corporate Sponsorships

By THOMAS J. BILLITTERI

Corporate sponsorships are a promising arena for raising charitable dollars, but now non-profit groups face an increasingly tough rival in pursuit of company cash: local governments that are cutting marketing deals with some of the nation's biggest and wealthiest businesses.

Governing magazine (November) says "corporate sponsors have lined up to buy the naming rights to golf tournaments, college bowl games and sports facilities both private and

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