August 7, 2008
Guide Offers Tips on Talking With Donors
NEW BOOKS
The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously, by Harvey McKinnon, offers advice on what potential benefactors are thinking. Each chapter focuses on a question — like "Will my gift make a difference?" or "How will you measure results?" — and explores why a donor may want to know such information, what ideas and misconceptions he may already
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