November 9, 2006
'Harvard Business Review': Disaster Relief
Corporations donated unprecedented amounts of cash, goods, and services to relief organizations responding to the Southeast Asian tsunamis in 2004, but shortcomings in the humanitarian effort highlighted the need for greater collaboration among charities and businesses before disaster strikes, says an article in the Harvard Business Review (November).
Charities responding to the disaster were largely understaffed and unprepared to handle donations of products and services from
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