September 6, 2007
Holding an Auction to Raise Money
NEW BOOKS
Shake the Money Tree: How to Produce a Winning Fundraising Event With a Live and Silent Auction, by Richard O'Keef, offers advice for both professional auctioneers and amateur fund raisers. Mr. O'Keef writes that including a little "show biz" at the auction — music, sound effects, and glasses of champagne for the winning bidders — keeps the audience amused and engaged, and an emotional appeal, delivered
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