July 29, 1999
'Hollywood Reporter': New Giving Strategies
Like the rest of corporate America, more companies in the entertainment industry are embracing giving strategies that marry their philanthropy to their business interests, according to The Hollywood Reporter.
In a special report within its July 13-19 issue, the magazine turns the spotlight on how giving in Hollywood is changing, with a growing focus on long-term philanthropic strategies.
Part of the reason for the changes, the magazine states,
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