November 12, 2009
Hollywood's On-Air Effort to Promote Volunteerism Gets Mixed Reviews From Nonprofit Experts
If Hollywood's "iParticipate" campaign to promote volunteerism were a contestant on a reality show, the judges would be divided about whether to kick it off the program.
Some nonprofit experts say the campaign's weeklong blitz of volunteer-themed television shows in October was overhyped, produced few new volunteers, and suffered from technical glitches. Others argue that the entertainment industry's heart was in the right place and volunteer advocates should give the multiyear effort
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