June 26, 2011

Homelessness Group Appeals to Big Donors

Homelessness Group Takes Its Appeal to Big Donors 1

Union Rescue Mission ditched its usual annual report and instead wrote a summary of its accomplishments and challenges to resemble a business prospectus, and sent it to its 50 top donors.

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close Homelessness Group Takes Its Appeal to Big Donors 1

Union Rescue Mission ditched its usual annual report and instead wrote a summary of its accomplishments and challenges to resemble a business prospectus, and sent it to its 50 top donors.

By Raymund Flandez

Union Rescue Mission

How much it raised in 2010: $15.3-million, a 13-percent decline from 2009

What it did: Union Rescue Mission, a Los Angeles group that provides shelter for the homeless and other services, wrote a mid-year prospectus to present to its top 50 donors to tell them of its accomplishments and how it had cut expenses to bridge a $1.4-million gap. The prospectus was less expensive than the standard annual report,