August 9, 2007

Hospitals Struggle to Seek Gifts From Former Patients

By Brennen Jensen

Hospital fund raisers are doing a poor job of soliciting donations from former patients, and federal regulations that restrict access to patient medical information may be a contributing factor, a new survey shows.

Less than 20 percent of hospitals said their efforts to solicit former patients were as successful as their other appeals. A majority rated such efforts at their institutions as "fair" or "poor."

Some 240 health-care executives and fund raisers participated in the

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