October 17, 2010
How Charities Tweak Their Approaches to Stand Out in a Difficult Climate
As angst about the economy continues to suppress donors’ charitable impulses, officials at the country’s largest charities are trying an array of strategies to encourage generosity. Among their suggestions:
Seek donors overseas. Boston University (No. 255 on the Philanthropy 400, The Chronicle’s ranking of the charities that raise the most from private sources) celebrated its best fund-raising year ever in the fiscal year that ended in June,
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