April 1, 2012

Tips for Matching Social-Media Tools to a Nonprofit’s Needs

By Caroline Bermudez

Melanie Mathos and Chad Norman, social-media experts at the Blackbaud fundraising-software company, have written 101 Social Media Tactics for Nonprofits. In an interview, they offered the following suggestions on how social-media tools can help nonprofits:

To reach local people:

Choose a geo-location-based social network like FourSquare or Gowalla. Such sites allow museums, theaters, or other such organizations to offer discounts or other special deals.