September 14, 2006
How Charities Can Steal Marketing Ideas From the Private Sector
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just
Causes
by Katya Andresen
Many charitable organizations shy away from commercial marketing campaigns, which they consider "glib and facile" at best, or immoral and manipulative at worst, writes Katya Andresen. But nonprofit groups, which often rely solely on the worthiness of their causes, can waste time and money with boring, unfocused marketing.
"In our haste to pour our
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