October 4, 2001

How Charities Can Win Publicity

By Janine E. Guglielmino

How to Get Noticed by the National Media: Your Complete Guide to High-Impact Publicity
by Dick Jones and Jeff Lewis

Staff members at charities often feel frustrated by their failure to capture the attention of the national news media. But taking certain steps could substantially increase the chances of placement in high-profile news outlets, the authors write.

For one thing, small regional groups do not need nationwide name recognition

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