The rise of social networks is changing how corporations and charities work together to promote good causes, and making it easier for small charities to gain a share of the corporate support once reserved mostly for big nonprofits.
How do smartphones, mobile technology, and location-based services like Foursquare changed the landscape for marketing alliances between charities and corporations? How do charities and corporations successfully blend traditional marketing techniques with new approaches? And how can nonprofits stay ahead of the technology curve as they seek out corporate support?
Join us on Tuesday, August 16, at noon U.S. Eastern time for a live online discussion with Joe Waters, whose new book, Cause Marketing for Dummies, shows nonprofits of every size how to work with companies to advance their causes.
Joe Waters, a nonprofit consultant and former director of cause and event marketing at Boston Medical Center, where he started the center's cause-marketing program in 2004. Previously, he was director of corporate relations at Cambridge Health Alliance and director of business development at WGBH Boston. He writes about how charities can better use social networks on his blog, Selfishgiving.com.