October 26, 2006
How Corporations, Charities Can Curb Cancer
Ten years ago, when I began conducting research on the intense public interest in raising money to fight breast cancer, I was convinced that this was a fad that would soon fade away. Like the brightly colored silicone wristbands that swept so rapidly in, and then out, of our lives last year, the pink ribbon, I predicted, would quickly lose its luster.
It probably goes without saying that I could not have been more wrong. As National Breast Cancer Awareness Month wraps up, American
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