By Allison Fine
Museums and other cultural institutions are using social media tools to connect with their patrons in novel ways.
Nina K. Simon, author of The Participatory Museum, and Rob Stein, chief information officer at the Indianapolis Museum of Art, join Allison Fine, the host of Social Good, to discuss how arts groups are adopting social media to connect with their supporters.
Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social-media tools to spread their messages and raise money. Ms. Fine will incorporate suggestions and questions from readers into her podcasts and invites you to send e-mail messages to her at afine@demos.org. Look for new installments on the first Thursday of every month.
Comments
1. wildwomanfundraising - April 06, 2010 at 11:50 pm
Loved this podcast!
Rob Stein's http://dashboard.imamuseum.org is simply fantastic.
It takes the idea of Kiva, which is,
"Be Totally Open about what's going on, and how much money we have, and how many participants we have"
and applies it in this new way to the museum. It would be scary to keep track of how many visitors, students, endowment dollars, volunteer hours, exhibits, pieces of art on loan etc right on your front page, day to day, but this format really works!
I TRUST this museum. They are showing me who they really are, by the numbers, and they also drill down to development numbers too.
I do hope this new transparency extends to other nonprofits as well. We could all do well to follow this example, and show donors our failures as well as successes.
I also loved Nina Simon's portion of the interview, and to hear her story about the Wing museum in Seattle. Specifically, this new model of engaging the community to create each exhibit has the happy effect of making a stronger docent, donor, board and volunteer base, which in turn creates a stronger museum, at the heart of the community.
Can't wait to read her book, Participatory Museum! http://www.participatorymuseum.org/read, Ms. Fine, thank you so much for reporting on this!
Mazarine
http://wildwomanfundraising.com
2. arielle_rose1 - May 03, 2010 at 11:45 am
I cannot wait to listen to this! Over the next 1.5 years will be writing my Master's thesis on how arts organizations use social media as a fundraising tool and community-builder.