February 11, 2010

How Fund Raisers Can Use Marketing Techniques to Promote Their Causes

By Caroline Bermudez

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
by Sarah Durham

Many nonprofit organizations make the mistake of treating communications as a short-term priority rather than thinking about how they want donors, policy makers, and others to view them in the long run, writes Sarah Durham, principal of Big Duck, a communications firm in New York that works with charities.

Ms. Durham urges them to think not

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