• November 1, 2014

How Fundraising Material Can Be Counted as a Program Cost

Charities may classify some of the costs of fundraising activities as program expenses, a practice known as joint-cost allocation. But the activity must meet certain criteria: It must encourage recipients to take action to support the charity's mission, and it cannot be designed solely to raise money.

Below are examples of two letters included in direct-mail appeals that were supplied by Bennett Weiner, chief operating officer of the BBB Wise Giving Alliance, a charity-monitoring

  • 1255 Twenty-Third St., N.W.
  • Washington, D.C. 20037
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