May 31, 2007
How Much Fund Raising Really Costs
Charities use new databases to make appeals more efficientWhen Creighton University's board of directors decided to seek $350-million in its capital campaign, a steep rise from the $250-million goal it had set previously, Lisa Calvert knew she would need more fund raisers. However, she was concerned that the trustees of the Omaha institution might not agree.
Ms. Calvert, Creighton's vice president for university relations, turned to a new resource for help: a database that
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