July 2, 2009
How Nonprofit Groups Can Improve Their Communication Efforts
Strategic Communications for Nonprofit Organizations, Second
Edition: Seven Steps to Creating a Successful Plan
by Sally J. Peterson and Janel M. Radtke
Creating communications that are strategic and effective means understanding that it's best to reach out not to the general public, but to specific types of people based on their education, income, and level of involvement in a charitable cause.
Once those people
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