March 6, 2003
How Nonprofit Organizations Can Compete Successfully for Donors and Clients
Mission-Based Marketing: Positioning Your Not-for-Profit in
an Increasingly Competitive World, Second Edition
by Peter C. Brinckerhoff
Charities that want to flourish must become more attuned to the desires of donors, as well as the people the charities serve, writes Peter C. Brinckerhoff, president of the consulting company Corporate Alternatives, in Springfield, Ill.
Nonprofit organizations face increasing competition from for-profit
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