Many charities strive to build a sense of community among their supporters in networks like Twitter and Facebook.
But many nonprofits stumble because they fail to first ask two crucial questions: Why do you want this community? What do you want it to do?
Sarah Robinson, author of Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities, says these questions are important to any organization that wants to build relationships with supporters online.
In this episode of Social Good, Ms. Robinson explains how nonprofits can transform loose networks into groups that will become passionate advocates for a cause.