• October 2, 2014

How Nonprofits Use Crowdfunding to Attract Support of All Kinds

April 2014 Social Good

Photo courtesy of ioby

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Photo courtesy of ioby

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In this episode of Social Good, the founders of two crowdfunding sites outline what makes a successful campaign to raise money from the public. They also explain how any charity can adapt the basic approaches of such drives to seek volunteers and advocates for public policy as well as donations from businesses.

The Guests:

Erin Barnes, co-founder and executive director of Ioby (short for "In Our Backyard), a platform to raise money for neighborhood-revitalization projects.

Megan Kashner, founder and chief executive of Benevolent, a crowdfunding site for low-income people with small, one-time needs. (Read more about Benevolent in The Chronicle's archive.)

Allison Fine, a nonprofit leader and expert on technology and communications, discusses how charities and foundations can more effectively use social media tools to spread their messages and raise money. Ms. Fine incorporates suggestions and questions from readers into her podcasts and invites you to e-mail her at afine@afine.us. Look for new installments on the first Thursday of every month.

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