September 6, 2007

How Product Red Seeks to Operate

To the Editor:

Your article entitled "Courting Consumer Dollars" in the July 26 issue misses some very important distinctions about the Product Red campaign.

First, Red is a business model that empowers consumers to buy everyday products from companies who then send a portion of their profits directly to the Global Fund to buy AIDS medicine for women and children with AIDS in Africa.

The money generated from the sale

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