April 18, 2010
How Three Groups Are Raising Money Online
THUMBS UP?
This week, the New York Public Library plans to take a new step to win gifts from people who visit its Web site by adding a “thumbs up” button that reads, “Like it? Support it!” on its research and information pages.
Clicking on the button triggers a pop-up donation page.
On high-traffic pages, like the card catalog’s search page, the library is adding buttons that ask teaser questions, such as, “What is
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