August 21, 2008
How a Charity Pitches Its Plan
Seed America, a charity in Alpharetta, Ga., wants to raise $100-million to build a business school that bases its curriculum on Christian values. But its approach to raising the money doesn't focus on the big gifts, direct mail, or special events that are the backbone of most capital campaigns.
Instead, it seeks money mainly through a program called the 561 Exchange — a process that at least one charity watchdog says is ripe for abuse if it is not properly
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