February 7, 2008
How a Journalist's Eye Can Improve Fund Raising
The other day, near the university where I teach and raise money, I met with a potential donor for breakfast.
He runs a major public-relations firm. He dresses Brooks Brothers-style, smiles easily, and talks about art as readily as 401(k)'s. Now that he's over 50, he chooses one of those impossible-to-open packets of raspberry jam for his toast rather than butter.
He likes jazz. He's learning Russian. He bakes brownies for his mother.
We connected easily and solidly. We
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
