How to Ask for Money Face-to-Face for Your Organization

The Ask: How to Ask Anyone for Any Amount for Any Purpose
by Laura Fredricks

Asking for money in person can be a difficult conversation to start, but it is an essential component of running any nonprofit organization or fund-raising campaign, writes Laura Fredricks, vice president for philanthropy at Pace University, in New York.

Her book begins by encouraging fund raisers to prepare to persuade others by first examining their own

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