May 27, 2012
Smart Ways to Attract Money and Friends by Creating Fun Events
Courtesy of Northwestern University Dance Marathon
Josefa Vaughan was looking for a new fundraising source for the charity she had founded, ArtSeed, which provides art education to disadvantaged youths. It was at the dawn of the recession, and her San Francisco group was having a harder time winning the grants it relied on. It wanted to tap more small donors.
So, with a handful of volunteers, she created an “artathon,” a daylong event in which participants solicited pledges that paid them for every hour they painted,