Nonprofits get a big lift to their credibility and visibility when they get attention on television or in newspapers.
But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink. And in an age of social media, some groups wonder whether they need to pay so much attention to journalists at all.
Read the transcript below of a live online discussion that explored those questions and showed how to increase media coverage and reach more supporters. Our guests offered tips for telling stories that appeal to journalists and shared strategies that work to produce the best results on television, in print, and online.
Nancy Schwartz is president of a marketing consulting company that bears her name and publisher of the Getting Attention blog and e-mail newsletter. Ms. Schwartz is also a board member of the Nonprofit Technology Network.
Anne Singer is communications director at Citizens for Tax Justice and the Institute on Taxation and Economic Policy. She has spent 10 years helping nonprofit groups use media coverage to boost their visibility.
The Chronicle’s live discussions do not require registration. Simply return to this page at noon Eastern time on the day of the scheduled discussion and click on the box below to participate. If you cannot participate during the live event, the full transcript will be available afterward in the box below.