Capacity building. Value-added. Synergy. Metrics.
Words and phrases like those have spread across the nonprofit world like wildfire, infiltrating annual reports, charity Web sites, and, worst of all, nonprofit leaders' conversations with the media, donors, grant makers, and others.
Jargon muddies a charity's message and often alienates potential allies and supporters. So why has it become such a habit at so many nonprofits and what can organizations do to eliminate jargon from their communications?
Join us on Tuesday, March 15, at noon U.S. Eastern time for a live online discussion with two of the country's top jargon busters and learn how and why nonprofits should eliminate jargon from their speeches, presentations, and written communications.
The guests:
Alison Cohen is a former broadcast reporter who directs media relations at the Education Development Center, an education and health organization in Newton, Mass. As a media trainer, she helps people and organizations understand the needs of reporters and how to communicate with them and others.
Tony Proscio is a writer and a consultant to nonprofit organizations. He is a former associate editor at The Miami Herald and the author of several essays on civic and philanthropic jargon. He is also a co-author of Comeback Cities: A Blueprint for Urban Neighborhood Revival.
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