Most donors want to be seen as something more than just a checkbook. But too often charity supporters hear from nonprofits only when they need money.
Read the transcript below about innovative ways to keep donors connected to your organization and your mission, as well as how to develop long-term ties that lead to greater giving.
A donor who also is a veteran fundraiser and nonprofit executive shares tips and techniques to help you move beyond just asking for money—and help you avoid pitfalls.
Cathie Hartnett is executive director of the National Youth Recovery Foundation and directs the Kevin J. Mossier Foundation. She is also a donor who has given significantly to multiple charities.
Meg Coward is a program director at Bolder Giving, an organization that encourages philanthropy. She has worked with youth-development and social-justice groups and has guided nonprofits.