Regional and national giving days are spreading around the country as a way to attract new people and new money.
The giving days are helping charities take in donations that they would not otherwise receive, often from new supporters.
As these events grow in popularity, many nonprofits are considering participation in a local event or in Giving Tuesday, a national effort to encourage charitable giving on the Tuesday after Thanksgiving. This year's event is scheduled for December 3.
But producing a successful giving-day campaign requires careful planning. Groups must organize staffing and publicity and must decide how to keep supporters involved throughout the day, among many other things.
In the video recording below, you can learn how your organization can make the most of giving days.
We spoke with the project manager for the John S. and James L. Knight Foundation's recently released Giving Days Playbook as well as other experts who shared advice on how to plan for and carry out a successful giving-day fundraising campaign.
Lisa Adkins is chief executive officer of the Blue Grass Community Foundation, in Lexington, Ky.
Dana Nelson is executive director of GiveMN, a nonprofit that organizes giving days that benefit nonprofits and schools in Minnesota.
Bahia Ramos is director of the community-foundations program at the John S. and James L. Knight Foundation, in Miami.
Cody Switzer is Web editor for The Chronicle, where he reports on how nonprofits use technology and social media. He also helps oversee social media for The Chronicle.