October 27, 2005

How to Earn Returns While Promoting A Cause

By Caroline Preston

Profitable Socially Responsible Investing?: An Institutional Investor's Guide
by Marc J. Lane

Even though approximately one out of every nine U.S. dollars is held in a portfolio considered "socially responsible," the idea of investing based on social values still makes some people nervous, writes Marc J. Lane.

But Mr. Lane, president of a legal and financial-services company in Chicago, asserts that investors won't hurt their

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