September 17, 2009
How to Finance the Arts
NEW BOOKS
Patronizing the Arts
by Marjorie Garber
Marjorie Garber, a Harvard University English professor, says patronage of the arts has caused culture to be undervalued. She criticizes corporate support of the arts, particularly that of Absolut and Philip Morris, arguing that it diverts attention from the art the companies champion and focuses on savvy marketing and celebrating the patrons themselves.
She writes that by donating to
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