Figuring out how to encourage an affluent person to give more is a challenge for many nonprofit groups.
Read the transcript below of a live online discussion with a veteran fundraiser and the leader of a philanthropic group who explained what inspires donors and what turns them off.
They offered insights into the experience of asking for, and donating, big gifts. They also shared advice on the best ways to approach donors and where fundraisers should spend their time.
Anika Rahman is president and chief executive officer of the Ms. Foundation for Women, a nonprofit that raises the majority of its $10-million annual budget from big gifts.
Jason Franklin is executive director of Bolder Giving, an organization that encourages philanthropy, and is himself a big donor. He is the author of the forthcoming book Outrageous Generosity: Inspiration and Advice on Giving Boldly (Sutton Hart Press).