• January 28, 2015

How to Make the Most of a Milestone Year

Tuesday, October 23, at noon U.S. Eastern Time

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Anniversaries can offer charities a chance to breathe new life into fundraising efforts and attract new supporters or volunteers.

Read the transcript below of a live online discussion with two nonprofit executives who recently planned creative celebrations to mark their organizations’ anniversaries.

They shared their insights into how to develop campaigns and events that build excitement among supporters and raise money. And they provided innovative strategies for using an anniversary to increase revenue―even in a tough economy.

The Guest:

Adrian Kerrigan is senior vice president for advancement at the Catholic Medical Mission Board, where he has spent the past two years planning events and campaigns to mark the charity’s 100th year.

Betty Houser is communications director at the Senior Source, a charity for older people in Dallas, which recently celebrated its golden anniversary in ways that made it stand out from the crowd.

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