• May 25, 2013

How to Persuade Donors to Give Big

Tuesday, May 15, at noon U.S. Eastern Time

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Motivating someone to give $1-million or more is not easy. In this discussion, we take you behind the scenes to get the views of both a donor and a veteran fundraiser so you can learn what works and what doesn't.

Read the transcript below of a live online discussion with an expert on college fundraising and women's philanthropy as well as a donor who runs a group designed to encourage greater giving.

The Guests

Martha Taylor is vice president of the University of Wisconsin Foundation and works to solicit gifts of $1-million or more. Ms. Taylor is co-founder of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University and is the co-author of three books on philanthropy.

Anne Ellinger is co-founder of Bolder Giving, an organization that encourages philanthropy.

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