Motivating someone to give $1-million or more is not easy. In this discussion, we take you behind the scenes to get the views of both a donor and a veteran fundraiser so you can learn what works and what doesn't.
Read the transcript below of a live online discussion with an expert on college fundraising and women's philanthropy as well as a donor who runs a group designed to encourage greater giving.
Martha Taylor is vice president of the University of Wisconsin Foundation and works to solicit gifts of $1-million or more. Ms. Taylor is co-founder of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University and is the co-author of three books on philanthropy.
Anne Ellinger is co-founder of Bolder Giving, an organization that encourages philanthropy.