• May 24, 2013

How to Raise Big Sums in a Stalled Economy

Tuesday, October 16, at noon U.S. Eastern Time

Chat 101112

Tucker Keatley

Jane Chu is chief executive of the Kauffman Center for the Performing Arts, which is wrapping up a successful $415-million drive.

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Tucker Keatley

Jane Chu is chief executive of the Kauffman Center for the Performing Arts, which is wrapping up a successful $415-million drive.

Many of the nation's nonprofits are meeting or even surpassing their fundraising goals despite the uncertain economy.

Read the transcript below of a online discussion with nonprofit leaders who raised big money in 2011. They show readers how they reached out to large numbers of small donors and what worked to persuade affluent supporters to dig deeper.

 

The Guests

Jane Chu is chief executive of the Kauffman Center for the Performing Arts, which is wrapping up a successful $415-million drive. Ms. Chu is also a PhD candidate in philanthropic studies at Indiana University.

Gary Laermer is senior vice president and chief development officer at the YMCA of Greater New York where he is responsible for all annual, capital, and endowment giving. In two years, he has increased donations at the organization by asking donors to contribute $1,000 and then recruit up to 12 friends to do the same.

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