A growing number of nonprofits have raised tens of thousands―even hundreds of thousands—online through fundraising Web sites that collect small sums from lots of people.
Sites like Crowdrise, Kickstarter, Razoo, and others offer nonprofits a way to find new donors as other fundraising efforts continue to sputter in the slow economy.
Running successful online campaigns through these sites is not easy, however. To avoid the pitfalls and learn what works best, read the transcript of a live online discussion with two experts on this new type of fundraising.
Dig deeper: Read The Chronicle of Philanthropy article, "Raising Money From the Crowd: What Charities Find Works Best."
Ben Lamson is co-founder of WeDidIt, a company that helps nonprofits design and manage online fundraising campaigns.
Christine Sato-Yamazaki recently led an online fundraising campaign for the National Veterans Network that raised more than $100,000 in 45 days.
The Chronicle’s live discussions do not require registration. Simply return to this page at noon Eastern time on the day of the scheduled discussion and click on the box below to participate. If you cannot participate during the live event, the full transcript will be available afterward in the box below.