Tuesday, July 31, at noon U.S. Eastern Time
Walkathons, galas, and other special events are important sources of revenue for many nonprofits. But during these challenging economic times, many groups are struggling to find ways to urge more people to attend and still keep expenses for running an event low.
Read the transcript below of live online discussion that provides tips and strategies for building more successful fundraising events.
Fundraising experts shared advice and techniques for organizing more lucrative events and strategies for how to use events to build deeper relationships with donors.
Samantha Swaim is a fundraising consultant and event planner with more than 16 years of experience. She has helped more than 70 organizations raise more than $60-million.
Lynne Wester is director of stewardship and donor recognition at Yeshiva University and author of the Donor Relations Guru blog.