Latinos represent a powerful group of potential nonprofit donors, leaders, board members, and volunteers. But many nonprofits have a difficult time reaching the more than 50.5 million Latinos who live in the United States.
What follows is a transcript of a live online discussion that will help you begin, or improve, your online connections with Latinos and other minorities. Read the discussion to learn more about how to understand diverse cultures, build authentic relationships, become a resource, and make your organization more friendly to multicultural groups.
Mando Rayo (@elmundodemando), a vice president at the communications firm Cultural Strategies, is a co-chair of Engage 501, a statewide effort to help nonprofits reach ethnic and racial minorities, and a board member at the Texas Association of Nonprofit Organizations. Mr. Rayo also played a key role in planning The Social Revolución, a project that works to help Latinos use social media to create change.
Lilliam Acosta-Sanchez (@nacersano) is the director of Latino outreach at the March of Dimes Pregnancy & Newborn Health Education Center. She manages the Spanish-language Web site Nacersano.org and manages the group's presence on social networks.
The Chronicle’s live discussions do not require registration. Simply return to this page at noon Eastern time on the day of the scheduled discussion and click on the box below to participate. If you cannot participate during the live event, the full transcript will be available afterward in the box below.