Most donors in their 20s and 30s prefer to learn about nonprofits through social media, according to a new survey.
But it's a challenge for nonprofits to figure out how to build strong ties and how to choose the networks that are most likely to help you advance your cause.
Read the transcript below of a live discussion with an expert on the giving habits of young adults who shared how to use social media to attract more young supporters.
Derrick Feldmann is chief executive of Achieve, a fundraising consulting company. He is also leader of the research team that conducted the Millennial Impact Report 2012 and heads the planning team for the Millennial Engagement Summit, an annual daylong event that gathers nonprofit executives interested in learning how to attract people in their 20s and early 30s.