October 29, 2009
How to Shape a Corporate Grant-Making Program
NEW BOOKS
Behind the Cloud
by Marc Benioff and Carlye Adler
For a corporate grant-making effort to succeed, it must be an integral part of a company's business model and not sustained through good intentions alone, writes Marc Benioff, chief executive and co-founder of Salesforce.com, a software company, and Carlye Adler, a freelance journalist.
Mr. Benioff details the story of his company's philanthropic foundation from its
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