Asking donors to give monthly offers many benefits: Charities can reduce mailing costs and count on a reliable and steady flow of money. What's more, over their lifetimes monthly donors tend to give more than those solicited using other techniques.
While nonprofits in Canada and Europe frequently seek monthly donors, nonprofits in the United States tend to overlook this fundraising opportunity.
Read the transcript of a live online discussion about how to start seeking monthly donations and how to expand efforts to build a corps of supporters who give automatically on their credit cards or through electronic funds transfers.
Gail Perry is the author of Fired-Up Fundraising (Wiley) and founder of a fundraising consulting and training company that bears her name. Ms. Perry has worked as a fundraiser for more than 20 years.
The Chronicle’s live discussions do not require registration. Simply return to this page at noon Eastern time on the day of the scheduled discussion and click on the box below to participate. If you cannot participate during the live event, the full transcript will be available afterward in the box below.